Be human, be genuine,
be yourself, be kind, and lead.
Executive Leadership Coaching that inspires commercial creativity.
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We coach, consult, prepare, and inspire — always with a focus
on impact that lasts, culturally and commercially.
We partner with leaders, founders and organizations to navigate transition,
unlock potential, and build cultures that drive results.
Founded in 2019 by Maria Gianoutsos, The Counsel Co is built on her 30+ years of experience identifying, developing, and growing talent. Maria has always believed that thriving businesses are born from thriving cultures — cultures shaped by clarity of ambition, trust, and everyday behaviors that are recognized and rewarded.
Known fondly to many as “The Good Witch”, Maria has a unique gift for spotting untapped potential in leaders and guiding them to unlock it. Her counsel combines commercial acumen with empathy, respect, joy, and creativity — qualities that inspire people and drive results.
The Counsel Co exists to be a unifying force for business. We help leadership teams align diverse talent and perspectives, forming cohesive, effective unions that build strong workforce cultures.
Ultimately culture dictates the success of a business. we believe culture is revealed in what leaders tolerate on the hardest days, and in what and how they celebrate on the very best.
